Learned Excellence Begins With People-First Leaders
Success is simply the outcome of how you treat the people around you. It’s a fundamental truth people-first leaders have always accepted, knowing their leadership can fuel one of two paths: learned excellence or learned helplessness.
At Bluewater, we partner with leaders who are morally obligated to do right by their people, first by pursuing excellence themselves and then using that abundance to spark learned excellence in others.
The Bluewater Way
Bluewater partners with leaders who are compelled to uncovering the very best in their people. By doing so, they can set their business on the path of prosperity. Led by industry leader and founder Mark Debinski, Bluewater brings clarity, purpose and action to its clients through recruitment, leadership training, consulting and coaching to businesses of all sizes across the United States.

Testimonials
“Holding a BS in Business Administration and a MS in Management, the Graduate Level Leadership Series complemented my credentials and provided extremely valuable management tools for my career. Building my Personal Leadership Philosophy was a transformational exercise! I know the program delivered the foundation to build and grow teams at Alarm Tech Solutions, LLC. The benefits of Mark Debinski’s teachings and leadership are already apparent and we know that Bluewater Advisory is a committed partner to our company’s success!”
Rachel Smith, M.S.
Business Analyst/Acting Director, Human Resources
Alarm Tech Solutions, LLC
“Positive feedback regarding the program is pouring into my office every minute. Participants are looking forward to learning even more about their DISC and Motivators.”
Lyn Elliott
Director of Human Resources
Abilities Network
“We have been a client of Bluewater Advisory since the beginning, benefiting from Bluewater’s Advisory, Coaching and Training services on a monthly basis. Mark and his team have helped us “operationalize” our strategic plan and increase communication – real communication – at the Partner and staff levels.”
Lawrence W. Ulvila Jr.
CEO
Insurance Solutions
“Bluewater Advisory has added great value to Ruby+Associates both strategically and tactically, from Mark’s Board-level participation and quarterly DISC workshops to their talent management services including recruitment, selection and training. Our firm has been impacted positively at all levels.”
Tricia Huneke
President/CEO
Ruby+Associates
“I thoroughly enjoyed Bluewater’s Leadership program and learned so much about myself in a business environment as well as in my personal life. The program was extremely insightful. Mark Debinski was terrific, he kept us engaged and interested in learning.”
Marjorie Cardaci
Customer Service/Sample Dept Manager
Flavor & Fragrance
“Family businesses add an additional ingredient to the traditional business setting. And with multiple family members and multiple locations, the family dimension carries even more weight. Mark Debinski and Bluewater Advisory’s resources offer a unique and priceless balance of business acumen and closely-held firm insight the likes of which I have not encountered before.”
Dante Liberatore
Owner
Liberatore’s Ristorante
“Bluewater’s Leadership Development Program establishes leadership principles and gets the executive and management team on the same page with leadership philosophy and culture. There is not a meeting in a given day where the skills or tools are not mentioned. The learning is quite “sticky” and can be used outside of the office as well. Many participants have had great stories about interactions with their spouses/significant others.”
Chris Kuehn
President
Teledyne Energy Systems Inc.
“Mark and the team from Bluewater Advisory have worked with our Global IT team on several occasions. Each time we are excited by how much we learn about ourselves and one another. It absolutely supports our goals around high performance at McCormick.”
Ken Thomas
Vice President, Global IT Operations
McCormick
“Our experience with Bluewater was exceptional from start to finish. They did extensive baseline work at the outset to identify exactly what we were looking for in our search for a COO. They diligently helped us through selection and vetting of candidates, arranging initial and follow-up interviews, negotiating offers and final contracts, and finally onboarding of our selection. Every staff member with whom we worked was talented, professional and personable. We couldn’t have been happier with both the process and the results.”
Charles L. Parmele, MD
Managing Partner, Chief Medical Officer
Annapolis Pediatrics